EVAULATION QUESTION 2
How effective is the combination of your main product and ancillary texts?
I believe that my three pieces work together as a promotional package for a new upcoming film. They all have effective combinations of narrative, colour, typography and images.
In my research I discovered that in a professional promotional package there are always several links between the different media platforms that enables them to be easily recognisable to a title. With examples such as Woman in Black and Sinister you can always see clear links between the 3 platforms and see how they link together. The main aim being that if you was to take one of the mediums away you would be able to reconnect the same titles back together.
The typography of the 3 pieces have a very strong link. This is because of the same font (Ring Bearer) being the font for the title on all the pieces. I made sure that the capital M and A were present so that the elongated A characterised the title.
Not only are there links through fonts there are also links by listing the websites you need to go to to see my work at the end of the trailer. This was to link the 3 media pieces together not only by a house style but to literally spell out the link.
The colour schemes I used when putting together my pieces were well thought out and I made sure that they all linked in some way. When creating my trailer I made sure that there was a dark and desaturated feel to the trailer by colour correction. I wanted to try and replicate this darkened feel in both my poster and website so I made sure that when recreating these pieces of media they both contained black backgrounds to create this desired effect. Not only does the black have a correlation between the pieces so does the red banners and text. This combination of black and red can be seen throughout the trailer as well as being the main colour scheme for the poster and website.
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The feedback I received was to confirm if my 3 pieces of media were a success and to see if they did link together by a house style. My feedback states several features that the audience can identify as a house style between the 3 platforms. Therefore I believe this project to be a success as there is a clear house style between the pieces which can be easily identified as one title.
